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#140conf Small Town

November 1, 2010

It was quickie grilled cheese for the kids tonight. And, the bottle calves were fed just a little late. They forgived me, though. I had a good excuse. I spent the day soaking in social media knowledge, tips and strategies at the 140conf Small Town in nearby Hutchinson, Kansas. Our mission: Explore the State of Now.

This was the first and only 140conference to be held in a small town. Previous locations included  New York, Detroit, Los Angeles and Tel Aviv. We looked at the real time Internet in a specific context — what it means for small town America. I was proud to join the voices talking about the intersection of social media, small towns and agriculture (@ZJHunn, @Kst8er76, @KSFarmGrown, @RocketGroup, @DebbieLB, @TykerMan1).

The line-up was simply outstanding. The topics ranged from tourism to education to entrepreneurship to PR to friendships, even to the lost children of El Salvador. The organizers — and visionaries —  Jeff Pulver (@jeffpulver) and Becky McCray (@BeckyMcCray) provided the framework: “The next person you meet could change your life.” (By the way, Jeff and Becky organized the 250-person event almost entirely through Twitter and one phone conversation.)

I just wished my traveling farmer could have been there — both for moral support (could they see my knees shaking?) and to see how the ag community is coming together through social media. I think we can change lives, as we communicate and educate to preserve the family farm legacy.

Thanks to Jeff and Becky and their army of volunteers for providing the forum. And, mark your calendars. The next #140conf Small Town is already set for September 20, 2011 in Hutchinson.

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SearchWiki

December 1, 2008

I’m digging into Google’s SearchWiki and what it means for content I write. (A quick definition from Wikipedia: SearchWiki is a Google search feature which allows logged-in users to annotate and re-order search results.)

Read this from Joe Hunt at SearchNewz for why I’m looking forward to this new tool:
“In my opinion this means that SearchWiki will inadvertently help create a rise in the value of SEO. It will also force SEOs to be more focused on relevant high quality content.”

So, keywords continue to rule. However, infomative, relative content is still the backbone for any online communication.

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