We’re not just farmers; we’re people who eat

December 13, 2010

Wheat flourAndy Goodman, an expert in public interest communications, drew me in to his newsletter with this headline: What all good stories have in common. I’m a seeker — and, hopefully, a writer — of good stories, so thought this to be a must-read. It was.

In his recent newsletter, Goodman shares Brian McDonald’s thoughts on “The Golden Theme.” McDonald teaches screenwriting and storytelling. He asserts in his book of the same name that all good stories have this  main message: We are all the same.

McDonald’s theme has been sloshing around in my brain. It’s settled on how I share agriculture’s story. Perhaps I’ve been doing it all wrong. I’ve been telling stories from a farm family’s point of view. Here’s what we plant, how we plant it, why we plant it. Here’s the livestock we raise, how we raise it, why we raise it. Because I told you that, you should care about agriculture.

Who can relate, except maybe other farm families? Instead, I should focus on what we all have in common. Very few of us are farmers and many could care less if they ever step foot on a farm. However, we do all eat. We do all want safe, healthy and delicious food.

As one eater to another, that’s exactly why I’ll continue sharing stories from the farm,  keeping that golden theme in mind.

7 Responses to “We’re not just farmers; we’re people who eat”

  1. Chelsea Good Says:

    Great point Lynn. Sometimes when I’m talking to consumers who just don’t quite a conventional agriculture practice all it takes to ease their minds is letting them know the farmers and ranchers also put this same food on their own family’s dinner table.

  2. Thanks for your comments, Chelsea. You’re right. Food and family — that’s what farming is all about.

  3. Really good post Lynn. We are consumers just like the people that are purchasing and consuming our food.

  4. Appreciate it, Crystal. Good to meet you here. Looking forward to reading your blog.

  5. Hello Lynn,

    This post makes me very proud to have written The Golden Theme. Honestly.

    Thank you,

    — Brian

  6. I am honored to hear from you, Brian. Thank you for helping me be a better writer.

  7. I should be thanking you, Lynn. If my little book can help you communicate with people about how better to get healthy and delicious food then I could not be happier.

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