The Public Relations Journalist

July 12, 2010

So, what do you think of the term? I saw it a few weeks back in a Twitter post. Sorry to say that I lost its owner. (Please claim if it’s yours.) It spoke to me. One day, I’m a PR counselor, the next day a journalist. And, on the third day, I’m both, writing journalistic copy for a client.

I’ve written before about this mini identity crisis. Am I not an authentic journalist if I also do PR? I’ve moved on. I’m claiming the title. Good communication, whether it’s for editorial or PR, is all about finding a good story, conducting solid research, following ethical guidelines and convincing an audience why they should care.

My goal as a writer isn’t to fit a category, but to excel regardless of the format. Here are some resources and experts that are helping me become a better communicator. Thought you might find them helpful, too:

Poynter News University – Online journalism and media training center

Mindy McAdams – Professor of online journalism at the University of Florida

Society of Pofessional Journalists Digital Media Handbook – First part published in March, second half by year-end: http://bit.ly/9CsIv8


 Ann Wylie – Writing and business communications expert

Andy Goodman – Expert in public interest communications

Public Relations Society of America

AgChat Foundation – Site to educate the ag sector re: social media tools, www.agchat.org

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