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Brand new

October 6, 2009

Lewis Street Glass Co.I shouldn’t say this out loud, but, sometimes, I get tired of branding. Not the purpose, the tools or the process — just the artificiality of branding for branding’s sake. Maybe that’s why I’ve always had this strange fascination with the Lewis St. Glass Co.  I have seen their trucks for years — neat, white trucks with cool trailers for hauling huge pieces of glass. But, that’s not it. Lots of companies have neat, white trucks hauling interesting objects.

It’s the name — the simple brand name. Lewis St. Glass sounds like a company that is family-owned and based in a neighborhood. The Lewis Street people don’t pretend to be something they’re not. When you need glass, you can count on them.

As bad luck would have it, I did need glass recently. I had another cracked windshield, thanks to our dirt/gravel road. Who came to mind? Exactly. Lewis St. Glass.

Turns out the company has moved from Lewis Street to a big new garage, in another neighborhood on the edge of downtown. Good for them; they’re growing. They were ready for us when we arrived — and completed the job 30 minutes faster than expected. The nice receptionist took my check. The nice installer gave me advice regarding no car washes for 24 hours. And, I snagged a pen on the way out. By the way, the pen is just a pen. It doesn’t uncork wine bottles or double as a laser. You can bet it writes great, though.

I’ve forced myself not to see if Lewis St. Glass has a web site. I don’t want my image of them to be tarnished. For me, they’re the perfect brand. They say who they are and deliver on what they promise. Long live Lewis St. Glass.

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One Response to “Brand new”

  1. Eric Says:

    It’s good to know there are still some home-grown business thriving in a world of corporate domination.


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