Words matter

Thank goodness! As a writer, I couldn’t be happier that content is so important in today’s search-engine-driven, page-ranked world. And not just any content will do. Informative, engaging, value-added, pertinent, interesting…that’s what makes good content. Nothing new, right? It has always been about the story — and how that story is told. That’s good news for this writer, whether I’m writing for the web or traditional print media. And my challenge, too.